IronForge Fitness — High-Conversion Gym Experience Platform
Premium gym website with classes, trainers, pricing, and lead capture—designed by WebShaan for high conversion and local growth.
The Purpose
Client need: A modern, conversion-focused website to attract local members, showcase classes and trainers, and streamline membership inquiries.
Goal: Build trust quickly, present clear pricing and schedules, and capture leads with frictionless forms and tools like a BMI calculator to drive trial sign-ups.
The Description
WebShaan designed a premium, performance-first gym website that blends bold visual storytelling with clear, action-oriented UX. The experience highlights a compelling hero with value props (equipment count, trainer availability, 24/7 access), a structured class schedule, trainer profiles, transparent membership tiers, and an integrated BMI calculator—culminating in a streamlined “Join Now” application flow. The layout prioritizes scannability, mobile responsiveness, and persuasive microcopy to reduce decision friction and convert visitors into members.
Tech Stack
Key Features
-
Conversion-focused hero: Clear value props (equipment, trainers, 24/7 access) with primary CTAs—Join Now and Book Free Trial.
-
Structured class schedule: Weekly timetable with popular class cards (HIIT, Crossfit, Power Yoga) for quick discovery.
-
Trainer profiles: Credibility-building expert lineup with roles and imagery to humanize the brand.
-
Transparent membership plans: Tiered pricing (Silver, Gold, Platinum) with benefits and clear “Choose Plan” actions.
-
Lead capture & tools: BMI calculator and “Join Now” application form with plan selection, contact fields, and success confirmation.
-
Local trust signals: Contact info, hours by plan, and facility highlights (cardio, weights, crossfit, yoga, sauna & spa).